Call Us : +44 (0) 7973 435 855
E : tim.arnold@tarrystone.com

Achieving Marketing Superiority

Technical Marketing

The new B2B Technical Marketing

The digital age means B2B selling has been transformed. Today over 75% sales start with a digital search so it is vital that your prospect can find you on-line. At the same time you can now identify who you want to do business with and build a relationship with them through a CRM database creating an on-going dialogue through email, social media as well as well as the standard practice of literature and exhibitions.

The web site becomes Marketing Central

Digital means you can capture so much more information and customise to product, process and prospect and that in turn means the web site becomes ‘Marketing Central’- the focus of all your sales and marketing.

The B2B Brand

It all starts with being recognised as a company coupled with an understanding of your technical capability. Often previously been neglected B2B Branding has never been more important. Your brand to be positioned in the market place and rendered effective in the digital world.

The Tarrystone DIGITAL B2B Technical Marketing Process

From the basic foundation of the Brand we then start to plan the web site with information on products and process, identify customers into target groups setting up a CRM database to mount a full communications programme to drive leads which we aim to convert through improved presentations and proposals. And of course we apply proper project management practice through the discipline of an agreed year plan.

1. Brand

2. Website

3. Products and Process

4. Customers

5. Database

6. Contacts

7. Presentations

8. Year Plan

The Tarrystone

As they waited he stood atop the Tarrystone silence fell. They knew him well and their trust was with him. He told them of what was right and what they should do. Then as one they went to do his bidding. ANON

The Tarrystone is situated a few miles from our office

Recent Work

SWINDON Silicon is a global player in applied integrated circuit design and production. Click here to view some more work.

Get in Touch

Inevitably any relationship with a marketing consultant starts with first contact and we would be pleased to speak with you about your marketing. Our first meeting is always without any costs to you and we are sure you will find it both interesting and helpful.

e: tim.arnold@tarrystone.com
m: +44 (0) 7973 435 855

Address: 10 Talbots Drive Maidenhead Berks SL6 4LZ