The Marketing Directors Handbook |
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The Marketing Director’s Handbook is about creating, gaining and seizing success. It is the definitive guide to help you manage and lead a marketing team, represent the marketing function at board level, and electrify your marketing effectiveness. The book is truly unique:
Packed with best practice insights, practical ideas, advice, and strategies to help you drive the profitable growth and value of your organisation - Contains a comprehensive range of tools and models to help structure and enhance your thinking
- Concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. And chapters are usefully labelled by the type of job/activity they’ll help you undertake
To download a full contents list please click ‘handbook'
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