Of course some have recognised the changes with the growth of CRM and specialist ‘lead nurturing’ companies too.
Yet there is an overwhelming need to bring offline sales activity and online capabilities together. Marketing now offers more understanding of the drivers that lead to the need to purchase. Data can accurately identify prospect customers in target groups. Creativity can develop channel relevant messages created with the outcome in mind. Online needs fully exploiting with SEO, PPC and tactical landing pages and increasingly PR. Then all should be combined into rounded contact strategy, reflecting the sales forecast, which reflects all the channels and all customers. Successful achievement means fully integrating many suppliers and sources; design, web production, specialist online agencies, data sources and sales support. The results will be a building of sales success and company status with a lowering of the overall cost.
This is the Tarrystone approach with the web and digital solutions at the heart of an integrated programme.
Achieve Sales success and reduce costs:
Working both with you and existing and new agencies to plan and implement a fully integrated marketing and sales programme.
Tarrystone has successfully developed and implemented this methodology for clients as diverse as professional practices, building services and maintenance, telecoms and semi-conductor manufacturers.
We can do the same for you. For further information get in touch or download a full presentation in PDF Format ‘Getting more sales…’
