Working as a Branding Agency
At the heart of all marketing is the brand. Yet it seems no two people have the same understanding of what a brand is or does and what differentiates a brand from a product.
Many experts think only in logo and design terms but this is not enough.
Just what is a brand
The road from product development to fully fledged brand is the most important journey in marketing. This journey starts with the LOGIC of the product and goes through to the EMOTION of the brand and how it is PERCEIVED by the consumer, going on to achieve a lasting RELATIONSHIP and it is one that Tarrystone can most help you with. This we do by an emphasis on positioning and key messages.
Tarrystone Consultants offer you bespoke brand development service, in effect working as an agency would, suited to your needs including;-
- Simple invigoration and brand promotion
- Complete extension of the brand into online and new media
- New product development
- Brand development and architecture
- New brand creation
It all starts with a carefully considered strategy to meet both business objectives + sales targets within the marketing budget.
We do so at a cost level that is commensurate with the budgets of our clients yet with a process that is as rigorous and disciplined as any, at whatever cost.
Moreover we add value with a unique input of concept creativity to add speed and refinement.
So with brand development Tarrystone offers sensible costs, a disciplined research based process combined with our creative concept capability.
The Brand Plan
Our expertise and successful experience embraces FMCG, Retail, B2B, Software and Telecomms.
If you would like to learn more of our process and see examples of our work then please see Tarrystone BRAND DEVELOPMENT Case Book that can be downloaded here…
To sustain the brand and help it to prosper in the new digital world Tarrystone have developed an approach called Brand Nourishment to find out more click here.
