Call Us : +44 (0) 7973 435 855
E :

Achieving Marketing Superiority

It’s sign of the times – Just how important is that logo?

Brands are the most important component of marketing. They are the way that we mark a product as being special and how it will be recognised.

Many brands are simply signatures many are in fact the original signature of the inventor or owner of the business as is the case in Coca-Cola, Ford and Kellogg’s. Yet brands go further back through the Red Triangle of Bass which was Britain first registered trademark in the 18th Century. But they go even further back to the origins of the marks of the Old Families of Spain used to identify their cattle before Texas was ceded to the US which became the symbols of the branding irons. Even this is not far enough back.

Pre-dating them all

Before we learnt to write and the development of the alphabet there were hieroglyphics but pre-dating them all are the logos of the original traders of the Bronze Age. These were used by mining and trading companies over trade routes that stretched from Cornwall to Asia via the Silk and Amber Roads. I am sure you will recognise several but bear in mind that they emanate from 5,000 years ago. They were trade symbols to communicate beyond language and country boundaries around the world. In a faraway land goods with these symbols represented merchandise that could be trusted; truly the original brands.

Perhaps that’s why we recognise them on big brands now, look at the front of many a car for a start! Or even the coffee you’re drinking… So when you develop a logo look beyond the simple word mark and create memorable symbol. We humans have had a lot of practice at recognising them.

If you would like to understand more around Marketing Consilience, the thinking around anthropology and other sciences and the impact on Marketing take a look at the presentation below…

Comments are closed.

The Tarrystone

As they waited he stood atop the Tarrystone silence fell. They knew him well and their trust was with him. He told them of what was right and what they should do. Then as one they went to do his bidding. ANON

The Tarrystone is situated a few miles from our office

Recent Work

SWINDON Silicon is a global player in applied integrated circuit design and production. Click here to view some more work.

Get in Touch

Inevitably any relationship with a marketing consultant starts with first contact and we would be pleased to speak with you about your marketing. Our first meeting is always without any costs to you and we are sure you will find it both interesting and helpful.

m: +44 (0) 7973 435 855

Address: 10 Talbots Drive Maidenhead Berks SL6 4LZ