The brand is the single most important element in marketing. Surprisingly it is the most misunderstood. In my view the brand is the focal point of all marketing so it should be the starting point for all activity but done of course with a starting point of […]
Read more →Brands are the most important component of marketing. They are the way that we mark a product as being special and how it will be recognised. Many brands are simply signatures many are in fact the original signature of the inventor or owner of the business as […]
Read more →